Register now

13 February 16:45 - 19:00Spoon Publishing

Program

Story doing vs Storytelling
Brands having Story doing as part of its DNA and living their brand promise to its fullest will outperform their storytelling peers. So what is the difference and how can I get started? This is what you will learn from our speakers during the fifth CMO goes TECH meet up. Welcome!

Please make sure to be at Spoon Publishing 15 minutes before it starts so we can start on time.

16.45 Arrival of all guest so we can start on time 

17.00 Welcome to the fifth CMO goes Tech-meetup. The founders of CMO goes Tech, Gül Heper and Cecilia Hjertzell, will present a short summary of the new Martech report 2019.

17.10 Story doing - Customer experience as the new frontier for brands to differentiate. Stefan Moritz - VP Customer Experience, Veryday
Many brands that try to differentiate themselves through storytelling still find it difficult to reach their customers across a multitude of available channels. Simply talking to customers through investment in advertising, content and media isn’t enough to build a true relationship. An integral part of story doing is creating an ecosystem where everyone within your organization is engaged. When employees are engaged and passionate about their work, your customers will have a great experience, which in turn drives business. Building on customers’ core purpose and values, brands can grow together with them to create long-term relationships that benefit both.

17.30 The Case - Husqvarna. Future proofing the brand by story doing. Margaretha Finnstedt, Global Director of PR & Brand Innovation, Husqvarna 
2016, Husqvarna presented Husqvarna Battery Box, a connected toolshed for garden tools, one of several projects that proves that marketing needs to navigate in new ways to future proof the brand. Margaretha will share the “why’s”, the “what’s” and the “how’s” of working with brand innovation in a 330 year old company.

17.50 Open discussion with the speakers

18.00 Time for mingle and to get to know your network

Thank you Spoon Publishing and Christofer Fager for hosting CMO goes TECH.

Welcome,

Gül & Cecilia

All you need to know

We're so happy that Spoon Publishing will have us as guests for the 5th meetup that will start at 16:45, February 13. The event will kick-off at 17.00 and finish at 19.00. Drinks and snacks will be served.

Feel free to invite like-minded to the network and the event. Make sure they register as member before the event at CMO goes TECH

Register now

Speakers

Stefan Moritz
VP Customer Experience, Veryday

Customer experience as the new frontier for brands to differentiate

Many brands that try to differentiate themselves through storytelling still find it difficult to reach their customers across a multitude of available channels. Simply talking to customers through investment in advertising, content and media isn’t enough to build a true relationship. An integral part of storydoing is creating an ecosystem where everyone within your organization is engaged. When employees are engaged and passionate about their work, your customers will have a great experience, which in turn drives business. Building on customers’ core purpose and values, brands can grow together with them to create long-term relationships that benefit both.

Stefan Moritz

Speaker and senior advisor on service design, customer experience and innovation.

Featured as a notable alumnus in Business Week, Stefan has worked with numerous bluechip brands including Adidas, Disney, Nokia and Philips. With experience accumulated from the fields of marketing, design and technology, his unique understanding of service innovation, customer experience and change management also grants him regular appointments as keynote speaker, workshop facilitator and executive coach. He lectures at various universities across Europe.

Read more

Margaretha Finnstedt
Global Director of PR & Brand Innovation, Husqvarna

Future proofing the brand by storydoing

2016, Husqvarna presented Husqvarna Battery Box, a connected toolshed for garden tools, one of several projects that proves that marketing needs to navigate in new ways to future proof the brand. Margaretha will share the “why’s”, the “what’s” and the “how’s” of working with brand innovation in a 330 year old company.

Margaretha Finnstedt

Margaretha is responsible for future proofing the Husqvarna brand through strategic brand innovation and thought leadership initiatives within the area of PR & Communication. The scope includes business development, sustainability communication, and the creation of the industry's first international sustainability and innovation summit - Husqvarna Silent City, the VR experience Husqvarna Limberjack, design concepts, as well as the IoT concept Husqvarna Battery Box.

Read more